How to increase sales instantly and frequently

The only difference between those who have failed and have succeeded lies in the difference of their habits. Good habits are the key to all success. Bad habits are the unlocked door to failure. Og Mandino. This is from his book: The Greatest Salesman in the World. This is Habit #1 back then and is still a key to success today.

As a sales person consider your success as it applies to in-coming phone calls. Today many of the calls are the results of people “researching on the Internet”.  Are you getting e-mail addresses on every call.

Social Media is here to stay – what kind of a presence do you have there?

Third party testimonials are one of the hottest items in all industries today – are you getting them from the vast majority of your customers? Another question – are you posting them on YOUR Facebook / Twitter / Google+ accounts?

Video’s are hotter than any other source out there today – are you getting video testimonials from your satisfied customers today?

You see these are “habits”, habits that we have not done in the past and so they are uncomfortable. The key to “habits” is to replace a bad habit with a good habit. At first, it is uncomfortable and awkward. But in time it becomes normal and just routine.

Selling 10-12-15 cars per month today makes it hard to get ahead with the commissions the way they are. We have to sell more and for more. The fastest and easiest way to do this is selling better prospects. Handling the in-coming calls with today’s techniques. Creating more referral sales. Think of this – if you posted 10 satisfied customers on your Facebook account every month for a year – how many positive impressions would that make? Just multiply the amount of “Friends” you have by 12. Would that create referral sales? Yes is the exact answer.

Start today to replace the “old car habits” with the “today” habits and do it for 30 days. What do you have to lose? What do you have to gain? Financial stability – better personal life – fulfillment – less pressure – and the list goes on and on. Visit my web site for more answers: www.scotthembrough.com Start today.

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About scotth6633

Years of experience working with dealerships - helping sell more cars. Addressing the latest techniques to keep up with a rapidly changing market. Internet - Reputation Management - Phone-Ups - Owner Retention / all are segments I specialize in.

2 responses to “How to increase sales instantly and frequently”

  1. walter blevins says :

    There are far too few who have embraced this. The youngsters haven’t gone far beyond using social media as a toy and the oldsters still haven’t figured out how to make it work (Kathy Kruse talks about that in almost every one of her posts). And dealers are reluctant to provide staff with the tools by which this can be accomplished.
    What is of particular import in your post is the whole idea of habits and using them conscientiously. I can conduct sales training like there’s no tomorrow but I’m at best a mediocre car salesman. Developing those good habits from “meet and greet” all the way through negotiation, closing and ultimately the follow ups that lead to repeat and referral business are part of those habits.
    Sales managers tend, at best, to use a carrot and stick approach and rarely, if ever, use a coaching and skills-set development approach. These things tend to be “stop-gap” and “band-aids”. Sales training on an on-going group basis is essential, but so is coaching. But, training the manager in how to do this and instilling the value of it is just as important.
    And that comes down to “dealer culture”, doesn’t it?

  2. Mark Deutsch says :

    Good post Scott,

    Unfortunately, old habits are hard to break. I run into a lot of dealer management that KNOW EVERYTHING- and have for 20 years or more. Their ego just get in the way of increasing their sales and CSI ratings.

    My advise to all the managers who know it all: Stop believing your own bullsh-t.

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