Compute HOW MUCH you are leaving on the table

SAMPLE DEALERSHIP
10000 Your current customer count According to NADA the average dealership has 10,000 names in it’s DMS database.
3000 Number of active customers
0.3 Estimated Retention Rate 30% Customer Retention is what NADA states the average is.
$300 Ave. Customer RO
2 Service visits per year ( enter 1, 2 o 3)
7000 Customers that got away
$1,932,000 This is the amount of Gross Profit that slips away from your dealership each year Using the Retention Rate plus an ave. of 2 visits per year with 70% of the people SLIPPING AWAY, this is the average Gross Profit PER YEAR the average dealership is sending to OUTSIDE SHOPS – according to latest NADA benchmarks.

YOUR DEALERSHIP

15000 Your current customer count

Only enter data on cells colored in BLUE

4500 Number of active customers
0.3 Estimated Retention Rate
$255 Ave. Customer RO
2 Service visits per year ( enter 1, 2 o 3)
10500 Customers that got away
$2,463,300 This is the amount of Gross Profit that slips away from your dealership each year
WHAT IF’S?
15 Enter whatever % amount to see the increase Retention has on your bottom line
$369,495 This is the amount you would increase Gross Profit by increasing your Retention Rate PER YEAR
$10 Enter whatever dollar amount you want to increase your RO by and see how that impacts your GP
$96,600 This is the amount you would increase Gross Profit by increasing your GP/RO
$466,095 The combination of the two and how it would impact your Gross Profit PER YEAR

 

About scotth6633

Years of experience working with dealerships - helping sell more cars. Addressing the latest techniques to keep up with a rapidly changing market. Internet - Reputation Management - Phone-Ups - Owner Retention / all are segments I specialize in.

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