Sharing techniques with automobile salespeople how to sell more vehicles.

Recently dealerships have learned that Owner Retention has been neglected over the past years and 50+% of there customers are leaving and going to independent garages after the vehicles are out of warranty putting repeat sales at jeopardy.

NADA statistics show that if customers are having their vehicle serviced at the dealership 70% of the time they will purchase again from that dealership. When having their vehicle serviced elsewhere, that number falls to 35%.

One of the biggest problem areas is with Orphan Owners. These are customers that purchased from the dealership and the selling salesperson has quit and not following up with these customers.

In this video, Scott shares proven techniques on how to profitably follow up with Orphan Owners and make additional sales to them as well as selling additional vehicles to a salespersons current owner base.

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About scotth6633

I started in the automobile business working my way up with my dad, a very successful Buick dealer in Rockford Illinois. In the mid 80's I decided it was time to venture out on my own and began training. Over the years I have had to evolve with the changes that occur in our business and have structured my training to be personalized for what works best for each client one at a time. 30 years later it is still changing rapidly, each dealership situation is different, each salesperson within that dealership is different so designing training that works for "them" has been my goal years ago and is my goal today. Design training that works for the participants, one person at a time.

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