Tag Archive | sales training

Overcoming Objections

How many times have you asked the customer to buy – they give you an objection – you handle it and they still fo not buy.

Frustration – waste to time – so what do you do?

You did not confirm it was the REAL Objection, that it was the TRUTH. You left this step out.

That is what this technique will teach you. By using this technique you will stop wasting time answering objections that were excuses – “get-a-way” stories or “little white lies” customers use to not buy at this time.

Sharing techniques with automobile salespeople how to sell more vehicles.

Recently dealerships have learned that Owner Retention has been neglected over the past years and 50+% of there customers are leaving and going to independent garages after the vehicles are out of warranty putting repeat sales at jeopardy.

NADA statistics show that if customers are having their vehicle serviced at the dealership 70% of the time they will purchase again from that dealership. When having their vehicle serviced elsewhere, that number falls to 35%.

One of the biggest problem areas is with Orphan Owners. These are customers that purchased from the dealership and the selling salesperson has quit and not following up with these customers.

In this video, Scott shares proven techniques on how to profitably follow up with Orphan Owners and make additional sales to them as well as selling additional vehicles to a salespersons current owner base.

Working with a “new” salesperson to get started faster.

Joe is new at selling vehicles, less than 6-months in the business.

Scott works with him 1-on-1 helping him address the challenges new salespeople face but with social media, proper techniques handling orphan owners they feel Joe can get to averaging 15 units per month in no time.

Helping a 20+ unit per month salesperson get to 30 units per month

Julie has been selling cars in Columbus, Ohio for 7 years and consistently sells 20+ units.

Scott works with her with email blasts, social media, targeted automated CRM usage for her personally to get to that 30+ per month.

Julie sells 20_ units per month – listen to her comments

Hembrough Business Systems Helps 50 Year Dealership turn things around

Scott Hembrough of Hembrough Business Systems worked with Cannon Auto Group in Lakeland, Flordia – a 2nd generation dealership that was struggling from bouncing back from the financial slow down the entire auto industry suffered from.

Scott helped with Internet, phone training, overall dealership processes and listen to the credit Danny Cannon gives Scott regarding the dealerships profitability.

Building A Book of Business

In this session we look at the benefits of creating a profitable follow-up system that makes money.

What to say

Who to call

When to call

What to write

All of the ingredients and techniques of putting together a Book of Business

New Salesperson gets help from Scott Hembrough

Like many new salespeople – Matt was thrown on the floor with that ole speech: “Go get em Tiger”.

Scott shared with Matt good fundamental practices with qualifying – building rapport with people – helping him get the people to like him. From their they began prospecting his friends, relatives, people he did business with – they knew that if Matt worked with people he knew he would build confidence fast.

And that is what happened. Matt sold 10 cars in his 1st two weeks and has been at the “top of the board” ever since.

Hembrough Business Systems works with a “Seasoned Vet” Salesperson

Barry P. is a “Seasoned Vet” salesperson, the most challenging for a training to work with in a dealership. Many times they are set in their own ways. Most of the time the feel they “have a better way”.

Barry explains how he “resisted”, “fought” techniques Scott wanted to share with him. But in the long run he gave it a try. Now he credits four to five additional sales each month by  using the techniques Scott taught in his dealership.

Hembrough Business Systems comments from Colin Giddings

Colin Giddings has been an automobile dealer for 20+ years. He has ben in the business for the good times and the tough times.

Over the past few years he has struggled attaining the numbers he felt his store was capable of generating. He hired Scott Hembrough to come in and help get the sales that constantly were just out of reach. October 2012 sale exceeded any month in 2012 and showed record profits that he hadn’t seen since 2006.

After viewing call Scott and have him exp0lain how the Internet played a significant roll in attaining his results.

Internet Manager comments regarding Scott Hembrough

JR Roney has been a BDC/Internet Manager for a number of years. Approximately 6 months before this video he started working with Scott and using his training techniques.

His appointment ratio has increased, his show ratio is up and ultimately he and his dealership are making more sales and money.