Hembrough Business Systems Helps 50 Year Dealership turn things around

Scott Hembrough of Hembrough Business Systems worked with Cannon Auto Group in Lakeland, Flordia – a 2nd generation dealership that was struggling from bouncing back from the financial slow down the entire auto industry suffered from.

Scott helped with Internet, phone training, overall dealership processes and listen to the credit Danny Cannon gives Scott regarding the dealerships profitability.

Hembrough Business Systems comments from Colin Giddings

Colin Giddings has been an automobile dealer for 20+ years. He has ben in the business for the good times and the tough times.

Over the past few years he has struggled attaining the numbers he felt his store was capable of generating. He hired Scott Hembrough to come in and help get the sales that constantly were just out of reach. October 2012 sale exceeded any month in 2012 and showed record profits that he hadn’t seen since 2006.

After viewing call Scott and have him exp0lain how the Internet played a significant roll in attaining his results.

Internet Manager comments regarding Scott Hembrough

JR Roney has been a BDC/Internet Manager for a number of years. Approximately 6 months before this video he started working with Scott and using his training techniques.

His appointment ratio has increased, his show ratio is up and ultimately he and his dealership are making more sales and money.

Teaching salespeople to build their own “Book of Business”

To view videos of this program on specific topics – to the right click on “My You Tube Page”

Teaching Salespeople how to build their own “Book of Business”, covering WHY 20-30-40 unit per month salespeople sell that many – even during tough times.

In this segment from Teaching Salespeople “How To” build their own “Book of Business”, we identify WHY 20-30-40 unit per month salespeople sell as many units as they do and how we can teach our 10 unit per month people to sell 12/13. How we can take our 12 unit per month people and help them grow to 15 units per month.

Building your own “Book of Business” using Facebook Marketplace

This is a segment from Teaching Salespeople how to Build their Own “Book of Business”, digging deeper into how to get the most from Facebook Marketplace. It introduces you to Groups, how to properly join them, how often to post, how to detmeurine which group is working and which is a waste of time and much much more.

Building your own “Book of Business” Facebook ideas and tips

In t his section we discuss multiple ideas for how when you post on Facebook, you can get 5-10 times more exposure with a few simple “tips”. Then we cover more ideas on how to make your Facebook page more searchable, again getting you more exposure.#carsales

Creating your own “Book of Business”

With all of the changes happening rapidly in the automobile business we loose site sometimes of the basics. How do salespeople sell 20-30-40 units per month? It’s not from Lot Traffic, it’s because they have developed their own “Book of Business”. Scott teaches how all of your salespeople can start today building their own “Book of Business”.

Call 815- 978-5038 for details and plans to increase sales today.

Overcoming Objections

How many times have you asked the customer to buy – they give you an objection – you handle it and they still fo not buy.

Frustration – waste to time – so what do you do?

You did not confirm it was the REAL Objection, that it was the TRUTH. You left this step out.

That is what this technique will teach you. By using this technique you will stop wasting time answering objections that were excuses – “get-a-way” stories or “little white lies” customers use to not buy at this time.