Archive by Author | scotth6633
2020 Service Department TODAY
Becoming a 2020 Service Dept. TODAY
Click here: Becoming a 2020 Service Dept. TODAY
Compute HOW MUCH you are leaving on the table
| SAMPLE DEALERSHIP | ||
| 10000 | Your current customer count | According to NADA the average dealership has 10,000 names in it’s DMS database. |
| 3000 | Number of active customers | |
| 0.3 | Estimated Retention Rate | 30% Customer Retention is what NADA states the average is. |
| $300 | Ave. Customer RO | |
| 2 | Service visits per year ( enter 1, 2 o 3) | |
| 7000 | Customers that got away | |
| $1,932,000 | This is the amount of Gross Profit that slips away from your dealership each year | Using the Retention Rate plus an ave. of 2 visits per year with 70% of the people SLIPPING AWAY, this is the average Gross Profit PER YEAR the average dealership is sending to OUTSIDE SHOPS – according to latest NADA benchmarks. |
YOUR DEALERSHIP |
||
| 15000 | Your current customer count |
Only enter data on cells colored in BLUE |
| 4500 | Number of active customers | |
| 0.3 | Estimated Retention Rate | |
| $255 | Ave. Customer RO | |
| 2 | Service visits per year ( enter 1, 2 o 3) | |
| 10500 | Customers that got away | |
| $2,463,300 | This is the amount of Gross Profit that slips away from your dealership each year | |
| WHAT IF’S? | ||
| 15 | Enter whatever % amount to see the increase Retention has on your bottom line | |
| $369,495 | This is the amount you would increase Gross Profit by increasing your Retention Rate PER YEAR | |
| $10 | Enter whatever dollar amount you want to increase your RO by and see how that impacts your GP | |
| $96,600 | This is the amount you would increase Gross Profit by increasing your GP/RO | |
| $466,095 | The combination of the two and how it would impact your Gross Profit PER YEAR |
SERVICE – the Future of the Car Business
Is your service the “backend” or is it the “BACKBONE” of your dealership?
2018 the Future Sales or Service
Give me a call – Scott Hembrough – 815-978-5038 to arrange for an evaluation.
Smithsonian National Portrait Museum
On Sunday August 25, 2018, Jan, Meg and myself visited the Smithsonian National Portrait Museum in Washington D.C.. Although I have been to D.C. many of times, this was never on my list. IT WAS OUTSTANDING. Enjoy the pictures, and the following pages have the stories of that picture.
Samantha 8/25/18 Dinner “Good Luck”
This is a video of all the people at dinner saying “Best Wishes” to Samantha.
